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In the meantime, keep reading to take advantage of a special one-time offer. For a limited time, you can grab The Rental Store Financial Gut Check for just $29 (It's a $99 value!).
Otherwise, simply check your inbox in a few minutes for your free download.
Find What’s Working. Fix What’s Leaking. Take Control of Your Numbers in 30 Minutes.
You won't want to miss this exclusive offer below:
A simple, plain-English workbook built specifically for equipment and event rental businesses.
We’re a CPA firm that has helped over XXX businesses uncover the proven financial strategies that boost profits, reduce stress, and put them back in control of their business and today the Rental Store Financial Gut Check Workbook is on sale for over 70% off!
“All I can say is WOW! Rebecca and her team are amazing. I mean absolutely amazing! I was in the unfortunate situation of needing my hand held to walk me through what I needed to do as a new business owner. Man, did she deliver!! I'm glad I found the Warnick Group as it's been a tough road finding someone that's not only knowledgeable and friendly but available when I need it! Thank you!”
— Brandon W.
Most financial tools are built for accountants.
This isn’t.
This was built specifically for rental stores — equipment, event, and everything in between.
Because your business runs differently. And your numbers should be understood that way.
“As a small business owner, I highly recommend The Warnick Group. Rebecca and her team have always provided exceptional service, and are very responsive to my questions, concerns, etc. Regardless of the size of your business, they will treat you like their #1 priority.”
— Ron E.
Most rental store owners aren’t short on revenue.
They’re short on clarity.
You’re busy. You’re booking jobs. Equipment is going out the door.
But behind the scenes, you’re probably wondering:
• Why doesn’t profit match the effort?
• Where is the cash actually going?
• Are my numbers even good for this industry?
• What should I fix first?
And when you look at your financials…it’s not exactly clear.
That’s exactly why I created the Rental Store Financial Gut Check.
This isn’t accounting homework.
It’s a 30-minute reality check that shows you:
What’s working
What’s not
Where money is leaking
What to do next
No accounting background required.
INTRODUCING THE Rental Store Financial Gut Check Workbook
The Gut Check is a guided workbook that walks you through your business like a rental store CFO would in only 30 minutes.
You'll get INSTANT access to the Rental Store Financial Gut Check Workbook (regularly $99)
Here's what's included:
The six key numbers that actually drive rental profitability
How to find hidden profit leaks most owners miss
An assessment of your revenue, cash, and debt position, to understand whether your margins are actually healthy
A custom action plan including the 1–2 changes that will make the biggest impact
Step-by-step guided prompts taking the guesswork out
A digital workbook with simple explanations in plain English
“At The Warnick Group, I am treated with great respect, patience, and kindness. KINDNESS!! You just don't find that much these days when you're just a number or a dollar sign. With Rebecca, you are treated as an extremely valuable client on every level.”
— Sonia P.
Why Choose Us?
Hi, I’m Rebecca Warnick.
I’m a CPA and founder of The Warnick Group, and I work exclusively with rental stores.
I’ve reviewed hundreds of rental financials, and the patterns are clear:
There are always a few key numbers driving everything.
Most owners just haven’t been shown how to see them.
That’s what this workbook does.
“Their professionalism and organization have made what used to be a time-consuming, arduous process streamlined. The ability to clearly and effectively communicate makes working with them a wonderful experience. I highly recommend the Warnick Group to anyone looking for a tax professional!”
— Troy M.
Choosing A Major Does NOT Have To Be Complicated
JUST IMAGINE IF YOU COULD....
Help your high schooler feel confident they have what it takes to be an engineer, instead of doubting themselves.
Give your teen a resource where they can learn what engineers actually do, instead of being confused about what this career path entails.
Actually help your teen feel excited and happy about their college major, instead of overwhelmed.
Save money and time by helping your high schooler figure out if engineering is the major for them before college, instead of waiting and deciding in college.
This is for rental store owners and operators who:
Feel busy but not as profitable as they should be
Want clarity without getting deep into accounting
Know there’s money being left on the table
Want to make smarter decisions with their numbers
This is not for you if:
❌ You want a full accounting course
❌ You’re looking for complex financial theory
❌ You’re not ready to look honestly at your numbers
This is about clarity and action — not complexity.
Frequently Asked Questions
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No. This works with whatever you currently have.
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About 30 minutes.
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We provide tax planning and advisory services exclusively for rental stores — including equipment, event, and tool rental businesses.
Our work focuses on helping owners:
Understand their numbers in plain English
Improve profitability and cash flow
Reduce taxes through proactive planning
Make better financial decisions with confidence
We don’t just prepare tax returns — we help you understand what your numbers mean and what to do next.
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The best place to start is with our Rental Store Financial Gut Check.
It’s a simple, 30-minute walkthrough that helps you quickly see what’s working, what’s not, and where to focus first.
From there, many owners choose to schedule a Financial Story Session for a deeper dive into their numbers.
👉 Start with the Gut Check
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We work exclusively with rental stores.
That means equipment rental, event rental, tool rental — not restaurants, not real estate, not “a little bit of everything.”
Because of that, we understand:
The key numbers that actually drive profitability in rental
How inventory, utilization, and labor impact your margins
The cash flow pressure that comes with equipment and growth
The tax strategies that apply specifically to rental businesses
Most accountants report the numbers.
We help you understand what they mean — and what to do next.
How can I contact you? Leave as it is on the website.
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No — this helps you understand your numbers so you can make better decisions.
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We use a fixed, subscription-based pricing model.
This means you’ll know exactly what to expect each month — no hourly billing, no surprises.
Pricing varies based on the complexity of your business, the number of entities, and the level of support you need.
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Working with us is focused, proactive, and built around clarity.
We go beyond reporting numbers — we help you interpret them, identify opportunities, and make strategic decisions.
Everything is designed to give you a clear understanding of your business and a path forward
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No — this is built for all rental stores, including equipment, tools, and event.
In less than 30 minutes, you’ll go from, “I think we’re doing okay…” to “I know exactly what’s working, what’s not, and what to fix next.”
You don’t need more reports. You need clarity. Start with the Gut Check.
Here's what's included in the Rental Store Financial Gut Check Workbook:
The six key numbers that actually drive rental profitability
How to find hidden profit leaks most owners miss
An assessment of your revenue, cash, and debt position, to understand whether your margins are actually healthy
A custom action plan including the 1–2 changes that will make the biggest impact
Step-by-step guided prompts taking the guesswork out
A digital workbook with simple explanations in plain English
Regular price: $99
Today's price: $29
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